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GATORADE 
UNITED BY SWEAT

Women’s World Cup and Men’s Copa América championships were happening simultaneously and we took the opportunity to bring these two teams together by creating a campaign that shows that there are no differences between women’s and men’s squad. Because, after all, we are all part of the same team, defend the same nation, all share the same dream and we all sweat the same.
TBWA Brazil
Role: Creative, Art Direction and Design

TBWA Brazil
CCO: Felipe Luchi | Creative Director: Sthefan Ko, Gustavo Diehl | Art Director: Rafael Rosa, João Viegas | Copywriter: Maria Pia, Flavio Cherem, Felipe Quinteiro | Film Production: Cego | Director: Daniel Levenhage | DoP: Ariel Schvartzman | Audio Production: We Jam