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PATRÓN

OUR HANDS

To tell the story of passion and pride through the hands of Patron’s own people, the campaing uses music and visual performance art to bring to life the brand’s ethos that every bottle of Patrón embodies: Made by Hand. Crafted by Passion. The entire design of the campaign was handmade, with letterpress prints and stamps, bringing the made by hand concept to OOH and digital as well.
MullenLowe Los Angeles
Role: Art Direction and Design
MullenLowe Los Angeles
Executive Creative Directors: Laura Sampedro, Carlos Alija | Creative Director: Victor Monclus | ACD: Mary Wuench, Ashley Suarez Wood | Head of Design: Fabio Brigido | Designer: Rafael Rosa | Film Production: Loveboat | Director: Tino | DoP: Dustin Lane | Music Production: Tribe Caribe | Music Producer: Andrés Levi | Artisan Photographer: Enrique Leyva | Fashion Designer: Sandra Weil