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NETFLIX
BROTHERHOOD

Brotherhood was Netflix's biggest national launch. To get people talking about it, we immersed them in the show by installing cell's doors on the streets. When the public looked through the window, they were taken to a different reality: the inside of a prison. We filmed special contents where the main characters talked directly to who was watching. We also created a visual identity that supported the digital and OOH launch.
TBWA Brazil
Role: Creative, Art Direction and Design


TBWA Brazil
CCO: Felipe Luchi | Creative Director: Gustavo Diehl | Art Director: Rafael Rosa, Camila Rodrigues, Pedro Gattringer | Copywriter: Rodrigo Guimarães, Felipe Choi, Maria Pia | Film Production: O2 Filmes  | Director: Pedro Morelli | Audio Production: LOUD | Tecnology: - JCDecaux Group