︎

MIZUNO
IT'S TIME TO SHINE

To launch the new Mizuno Golden Runners shoe, we connected urban furniture, cell phones and social media to transform the distance between two bus stops into a running track, launching a run challenge in the streets of São Paulo. We also created a website where everyone could check the ranking and challenge other people in real time.
F/Nazca Saatchi&Saatchi
Role: Creative, Art Direction and Design
F/Nazca Saatchi&Saatchi
CCO: Fabio Fernandes | Creative Director: Theo Rocha | Art Director: Rafael Rosa, Isabelle de Vooght | Copywriter: Marcelo Rosa | UX: Thiago Oliveira | Technology: Marcelo Arteiro | Film Production: Santa Transmedi | Director: 1967 | Audio Production: LOUD