Rafael Rosa

  1. Branch Museum of Design
  2. ADC 104th Annual Awards
  3. Tinker Visual Identity
  4. Patrón Our Hands
  5. Guaraná Antarctica Recycling Surf
  6. Nike Born to Play Everything
  7. Nalata Festival Art Outside


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Branch Museum of Design - Rebrand
Role - Designer, Art Director and Creative
The Branch Museum unveils a new design system rooted in the history and architecture of its home—a Tudor-style building defined by its iconic inverted V-shaped tower. By mirroring and transforming this form into a symmetrical house-like shape, the logo reflects the museum’s role as a home for design, while its subtle tilt introduces disruption, challenging traditional notions of stability and beauty. The concept echoes Virginia’s history of rebellion and transformation, symbolizing the museum’s commitment to questioning norms and redefining design for a new era. 
Credits - MullenLowe Design Studio
CEO: Frank Cartagena | Head of Design: Fabio Brigido, João Paz | Designers: Allie Hughes, Rafael Rosa, Cacá Barabás, Samuel Simoes, Erin Secosky | Head of Motion Design: Christian Meissner | Motion Designer: Ray Chen | Sound: Evil Twin | 3D: Sergio Paulo | Typeface: Sohne by Klim Type Foundry