Patrón - Our Hands
Role - Art Director and Designer
To tell the story of passion and pride through the hands of Patron’s own people, the campaing uses music and visual performance art to bring to life the brand’s ethos that every bottle of Patrón embodies: Made by Hand. Crafted by Passion. The entire design of the campaign was handmade, with letterpress prints and stamps, bringing the made by hand concept to OOH and digital as well.
Credits - MullenLowe Los Angeles
ECD: Laura Sampedro, Carlos Alija | CD: Victor Monclus | ACD: Mary Wuench, Ashley Suarez Wood | Head of Design: Fabio Brigido | Designer: Rafael Rosa | Film Production: Loveboat | Director: Tino | Sound: Tribe Caribe | Music Producer: Andrés Levi | Fashion Designer: Sandra Weil