Tinker - Visual Identity
Role - Creative, Art Director and DesignerMullenLowe was approached by a new app that pairs auto experts with DIY enthusiasts to make projects come to share knowledge and brings projects to life. Coll. It’s Name? Technician on demand. not cool. So, we were given the opportunity to reshape the name and image of the brand. And what we came up with was Tinker, a DIY app with a mission to make DIY accessible and fun to all, free of the sheet-metal-and-aparks macho baggage so endemic to the industry.Credits - MullenLowe Design Studio
ECD: Laura Sampedro, Carlos Alija | Copywriter: Caleb Nyberg | Art Directors: Rafael Rosa, Cacá Barabás, Pete Watson | Head of Design: Fabio Brigido | Designers: Rafael Rosa, Cacá Barabás | Motion Designer: Christian Meissner | Illustrations: Neubau Laden | Editors: Jessica Phearsome, Jack Cearnal | Typeface: Borna by Atipo Foundry