Guaraná Antarctica - Recycling Surf
Role: Creative, Art Director and DesignerAfter designing Brazil's first 100% recycled PET bottle, Guaraná Antarctica decided to recycle surf, developing a board with 756 PET bottles. To launch it, we created a film that goes backwards. The board was used by Gabriel Medina, a Brazilian surf icon. We also did a partnership with Rip Curl to launch an ecological apparel collection of the campaign.Credits: F/Nazca Saatchi&SaatchiCCO: Fabio Fernandes | CD: Theo Rocha, Rodrigo Castellari, Leonardo Claret | Head of Design: Marcelo Ribeiro | AD: Rafael Rosa, Isabelle de Vooght | CW: Marcelo Rosa | Film Production: YourMama | Director: Ale Cassulino | Sound: LOUD