NIKE
WORLD CUP

After the World Cup and before the Olympic Games in Rio de Janeiro, we remind Brazilians that they are not only born for football, but to play everything and become champions in all sports. Creating a visual identity mixing real photos of different national athletes, from soccer players to judo fighters, we show our Olympic athletes in action and awaken in Brazilians the tireless support for all athletes.
Wieden+Kennedy SP
Role: Art Direction and Design
Wieden+Kennedy SP
ECD: Icaro Doria, Guillermo Vega | Creative Director: Blake Kidder, Patrick Almaguer | Head of Art: Pedro Izique | Art Director: Mihail Aleksandrov, Rafael Rosa | Copywriter: Kako Mendez, David Blesse, Gabriel França, Caio Muratore | Illustration: Rafael Rosa