Rafael Rosa

  1. The Branch Museum of Design
  2. ADC 104th Annual Awards
  3. Tinker Visual Identity
  4. Patrón Our Hands
  5. Guaraná Antarctica Recycling Surf
  6. Nike Born to Play Everything
  7. Nalata Festival Art Outside


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Mizuno - It’s Time to Shine
Role - Creative, Art Director and DesignerTo launch the new Mizuno Golden Runners shoe, we connected urban furniture, cell phones and social media to transform the distance between two bus stops into a running track, launching a run challenge in the streets of São Paulo. We also created a website where everyone could check the ranking and challenge other people in real time.
Credits - F/Nazca Saatchi&Saatchi
CCO: Fabio Fernandes | CD: Theo Rocha | AD: Rafael Rosa, Isabelle de Vooght | CW: Marcelo Rosa | UX: Thiago Oliveira | Technology: Marcelo Arteiro | Film Production: Santa Transmedia | Director: 1967 | Sound: LOUD