Rafael Rosa

Associate Design Director 
at MullenLowe Design Studio


Projects

  1. ADC 104th Annual Awards
  2. Tinker Visual Identity
  3. MullenLowe Design Studio
  4. Patrón Our Hands
  5. Guaraná Antarctica Recycling Surf
  6. Nalata Festival Art Outside
  7. Netflix El Camino
  8. Mizuno It’s Time to Shine
  9. Nike Born to Play Everything


































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Mizuno - It’s Time to Shine
Role - Creative, Art Director and DesignerTo launch the new Mizuno Golden Runners shoe, we connected urban furniture, cell phones and social media to transform the distance between two bus stops into a running track, launching a run challenge in the streets of São Paulo. We also created a website where everyone could check the ranking and challenge other people in real time.
Credits - F/Nazca Saatchi&Saatchi
CCO: Fabio Fernandes | CD: Theo Rocha | AD: Rafael Rosa, Isabelle de Vooght | CW: Marcelo Rosa | UX: Thiago Oliveira | Technology: Marcelo Arteiro | Film Production: Santa Transmedia | Director: 1967 | Sound: LOUD