Rafael Rosa

1. Branch Museum Rebrand
   
2. Art Directors Club 104th
   
3. Varzenal
   
4. Tinker Visual Identity
5. Patrón Our Hands
   
6. Guaraná Antarctica Recycling Surf
   
7. Nike Born to Play Everything
   
8. Nalata Festival 

Unilever - OMO Varzenal CUP

Role - Creative, Designer and Art Director

Under the “Dirt Is Good” platform, OMO partnered with Arsenal to reconnect football with its roots. In Brazil, eight amateur community teams, all named Arsenal, play in the várzea, a raw, grassroots version of the game played on dirt pitches at the heart of local neighborhoods. OMO brought them together for the Varzenal Cup, a tournament culminating in a final at Emirates Stadium in London. From this tension between pinnacle and base, we built an entire visual world inspired by the textures, imperfections, and handmade spirit of the várzea, creating a design system that bridges football’s brightest stage with where the game truly begins.

MullenLowe Design Studio

CEO: José Miguel Sokoloff | GCD: Duda Salles | Head of Design: Fabio Brigido, João Paz | Designers: Rafael Rosa, Audrey Nathania, Cacá Barabás | Head of Motion: Christian Meissner | Motion Designer: Samuel Simões | Editor: Jack Cearnal | Production Company: KondZilla | Sound: Pingado | Merch: Just Approve | Collaborating with MullenLowe UK and MullenLowe Brazil