Netflix - El Camino
Role - Creative, Art Director and Designer
To launch El Camino – A Breaking Bad Movie and Jesse’s story ending, we brought his mailbox to the real world, giving to the public the opportunity of leaving messages to Jesse after the beep. The first message Jesse received came from Maurício Meirelles, one of the most famous comedians in Brazil. On the show's premiere, Jesse responded to the most creative messages via text, sending cool stickers to the audience who interacted.
Credits - TBWA Brazil
CCO: Felipe Luchi | CD: Juliano Ribas | Art Director: Rafael Rosa, Gustavo Caldara | Copywriter: Mariana Horta | Film Production: Cego | Director: Daniel Levenhagem | Sound: Jamute