NETFLIX
EL CAMINO

To launch El Camino – A Breaking Bad Movie and Jesse’s story ending, we brought his mailbox to the real world, giving to the public the opportunity of leaving messages to Jesse after the beep. The first message Jesse received came from Maurício Meirelles, one of the most famous comedians in Brazil. At the show’s premiere, Jesse answered the most creative messages through WhatsApp - messenger, sending cool stickers to the public who interacted.
TBWA Brazil
Role: Creative, Art Direction and Design




TBWA Brazil
CCO: Felipe Luchi | Creative Director: Juliano Ribas | Art Director: Rafael Rosa, Gustavo Caldara | Copywriter: Mariana Horta | Film Production: - Cego | Director: - Cego | Audio Production: Jamute